PPC ads (Pay-Per-Click) and Meta ads are two types of online advertising that businesses can use to promote their products or services. Here are 10 points of comparison between these two ad formats:

1. Payment Model: PPC ads are charged based on the number of clicks received, while meta ads are typically charged based on impressions or clicks.
2. Ad Placement: PPC ads appear on search engines and social media platforms, while meta ads appear on meta search engines like Google, Bing, and Yahoo.
3. Targeting: PPC ads can be targeted based on keywords, demographics, location, and other factors, while meta ads are targeted based on user search queries.
4. Ad Format: PPC ads can be text-based or include images and videos, while meta ads typically include a title, description, and URL.
5. Ad Copy: PPC ads require compelling ad copy to entice users to click, while meta ads are dependent on the relevance of the search query to the ad content.
6. Competition: PPC ads face fierce competition from other advertisers bidding on the same keywords, while meta ads face competition from other meta search engines.
7. Cost: PPC ads can be costly, especially for high-competition keywords, while meta ads typically offer lower cost-per-click rates.
8. Ad Performance: PPC ads can deliver immediate results, while meta ads may take longer to drive traffic and leads.
9. Ad Metrics: PPC ads provide metrics like impressions, clicks, and conversions, while meta ads offer metrics like impressions, clicks, and click-through-rates.
10. Reach: PPC ads can reach a broad audience, while meta ads typically reach a more targeted audience searching for specific information