Google AdWords or Pay-Per-Click (PPC) Advertising is a type of online advertising where businesses pay for their ads to appear at the top of search engine results pages (SERPs) when users search for specific keywords related to their products or services. Advertisers bid on keywords that are relevant to their target audience, and when users click on their ads, they are taken to the advertiser’s website or landing page. Advertisers only pay when a user clicks on their ad, hence the term pay-per-click.
Google AdWords/PPC advertising is an effective way to quickly drive traffic to a website and increase visibility for businesses. It offers a high degree of targeting, allowing advertisers to reach their desired audience based on factors such as location, device, interests, and more. Advertisers can also set a daily budget and adjust their bids in real-time, giving them more control over their advertising spend.
Overall, Google AdWords/PPC advertising is an essential component of any digital marketing strategy, providing businesses with an effective and measurable way to reach their target audience and drive conversions.
The average cost per click in Google Ads is between $2 and $4 on the Search Network. The average cost per click on the Display Network is under $1. The most expensive keywords in Google Ads and Bing Ads cost $50 or more per click.
Our Services
Intellware offers a comprehensive Google AdWords and PPC advertising service to help businesses reach their target audience and achieve their marketing goals. Our experienced team of professionals will work with you to create customized campaigns that are tailored to your specific needs and objectives.
Our team will continuously monitor and analyze your campaigns, making necessary adjustments to ensure that you are getting the best results possible. We provide detailed reporting and analysis to keep you informed about the performance of your campaigns and the return on investment (ROI) you are achieving.
At Intellware, we are committed to delivering results-driven Google AdWords and PPC advertising services that help businesses achieve their marketing goals and grow their online presence. Contact us today to help you grow your business.
